The fastest way to create and view Rich Media on the Internet.

Impatient viewers want fast-loading, highly entertaining online content. With the average user spending 32.7 hours per week online, your brand needs to really pop.¹

In fact, a recent study showed that engagement – not environment – was critical to a rich media ad’s success.

Innovative rich media is the key to getting – and keeping – your target’s attention. With web-based Virtual Iris, it’s easy for you to harness the huge potential of rich media…and make it work for your brand.

Must-have rich media effects include:
·    Video
·    Zoom
·    Rollover
·    Flash
·    3-D rotation
·    Claymation
·    iPhone compatibility

Introducing Combination Rich Media

Combination Rich Media represents the unlimited layers of rich media effects that you can use in tandem when you create ads, webpages or microsites - think banners-inside-banners and pages-inside-pages. This unique layering style of SEO compatible rich media is a patented Virtual Iris signature.

Layering rich media effects creates a viewer experience unlike any other – and Virtual Iris puts this power at your fingertips.

Click here to see the impact of rich media in action, care of Virtual Iris.

¹International Data Corp.

You want results from your online campaigns. Virtual Iris delivers.

Our studies show that Virtual Iris-created rich media ads achieve better results than traditional rich media - with fewer exposures. Our fast-loading time translates to fewer lost viewers.

Virtual Iris’ web-based application empowers you to add multiple levels and features to your  ad unit which:

·	Increase conversion rates
·	Maximize consumer engagement by adding multiple levels and features to your ad unit to achieve higher CTR rates
·	Enhance direct response with easy to create data capture forms

You’ll also be able to test complex creative concepts with ease – and track every interaction.

Overall, using Virtual Iris to create your rich media campaigns provides an excellent return on investment.

Online ad network Traffic MarketPlace has seen ad click-through rates increase 5-10 times compared to traditional banner ads and web pages by creating rich media with Virtual Iris.

See for yourself why Virtual Iris ads work harder than both static advertising and traditional rich media.

 

Virtual Iris’ web-based application puts you in the driver’s seat when it comes to creating highly entertaining, highly effective rich media web pages, banner ads and microsites.

Say good-bye to:

·	Long hours of development time
·	Expenses tied to outsourced development
·	Time constraints associated with testing creative concepts
·	Lost viewers because of long loading times

Now you can design and create highly engaging, SEO compatible rich media using web-based, drag and drop technology, quickly and easily.

It’s time to optimize your online campaigns.
It’s time for Virtual Iris.

Whether you’re an ad network, publisher, creative agency or developer, Virtual Iris is an essential ‘control panel’ for maximized creativity and results.

 

 

Virtual Iris is now part of the IAB: Ad Load Performance Initiative (ALP)