The fastest way to create and view Rich Media on the Internet.

It’s surprisingly simple to create effective rich media with Virtual Iris’ web-based application.

But ‘behind the scenes’, this innovative product is fueled by patented technology based on years of research.

See how each technological feature delivers unparalleled results…

	Virtual Iris Innovation	User Benefits	Viewer Benefits
	Web-Based Ease No need for software programs that weigh down your computer’s speed and efficiency.	Log in and go: our web-based application makes it easy to create amazing rich media from any computer using the power of your keyboard.
	Flash® Forward Existing Flash® content can be easily and quickly integrated into any rich media campaign.	No knowledge of Flash® necessary – simply plug and play; no need for expensive and time-consuming outsourced programming. And Flash® developers will find that they can combine Flash and HTML functionality in creative ways only previously dreamed off.	Eye-popping design translates to a richer, more engaging experience.
	Layered Effects Layer unlimited effects, including high definition video, rollovers, zoom, 3-D rotation, claymation, measurement capability, form manipulation, branded games and Flash®.	Unleash creativity with unlimited layers of graphic effects – banners within banners, HTML within HTML, etc.; increase click-through rates	Engagement is critical to success: layered effects means increased dwell time, click-through and conversion.
	WYSIWYG, Drag and Drop Functionality While the final product is outrageously creative, the process to achieve it is drag and drop easy.	Ease-of-use, no surprises and full creative control.
	Instantaneous Loading All rich media effects – from high definition video to 360 degree 3-D rotation to Flash® – load instantly.	Fewer lost viewers leads to increased click-through and higher conversion rates.	Instant gratification increases awareness and strengthens brand loyalty.
	HTML Core Virtual Iris is built around an HTML core which seamlessly integrates rich media content.	Developers find HTML output particularly beneficial for its customizability, which allows for unrestricted creativity.
	No Plug-Ins Necessary Virtual Iris’ HTML core means no plug-ins are necessary in order to display graphic effects.	No extra software installation bogging you’re your computer - and no pesky plug-ins or updates to worry about.	No pesky and time-consuming updates that risk losing viewer interest.
	Browser Ready Thanks to its HTML core, Virtual Iris-created ads are compatible with Mozilla Firefox, Internet Explorer 6 through the most current version, Chrome, Safari for Mac, PC, iPad, iPhone and Safari.	Virtual Iris leaves no doubt that your rich media will be maximized on any browser, every time.	Reaches every Web user, bar none.
	No Roadblocks Virtual Iris created ads are immune to corporate firewall restrictions and pop-up blockers	Instills confidence your ad will be seen, every time, everywhere.	Seamless engagement with no annoying pop-ups and security messaging.
	SEO Compatible HTML-based Virtual Iris ads – even if they contain Flash – are optimized for SEO, unlike most traditional rich media ads.	Secure ROI with optimized tracking functionality.
	Tracking Functionality Virtual Iris delivers targeted, detailed metrics and reporting for every rich media interaction.	Use metrics to gauge your campaign’s success; quickly change or test create concepts based on results
	iPhone Compatibility All Virtual Iris-created ads are iPhone friendly to meet the growing demands to reach mobile consumers.	Extend your campaign to mobile viewers and keep up with movers and shakers. Avoid duplicating work: you won’t have to create a different version of your rich media ad or website just for mobile.	Mobile viewers enjoy highly engaging ads even when on the go.
	High Definition Video Higher resolution video offers crystal clear clarity.	Provide bleeding-edge video technology to viewers and associate your brand with the best.	Best-of-breed video makes for an enhanced viewer experience.