Florida.

May 14, 2008 — Come visit our booth #1409-1411 at ACCM 2008, Florida from May 22 - 24. We will be show casing our automatic 3D creation software. Anyone coming to the booth can get a 3D of themselves made and emailed literally in seconds, showing how easy it is to create 3Ds in bulk with Virtual Iris software.



Adtech San Francisco.

Apr 12, 2008 — Come visit our booth #5263 at AdTech, San Francisco. We are launching our fantastic new HTML technology - Instant 3D Shopping Online.



Revolutionary HTML Banner Technology.

Feb 26, 2008 — Tremendous ROIs. The response to these rollover banners has been phenomenal. Non intrusive, they come to life just by a mouseover, then captivate the click throughs and increase in sales. View a quick overview. Contact us for a personal demonstration.



The Best Way To Show Product Online!

Sept 2, 2007 — Virtual Iris has once again taken interactive viewing online to a new level. Virtual Iris website interfaces now have the capability of viewing 1, 2 or 3 levels of 3D. What that means is that an item can be viewed while rotating from the side, from the top or from the bottom. Recreating the experience of holding the item in your hand, and looking at the top or bottom, merely by dragging your mouse in the direction of the level you would like to see.

Here are some live samples done for customers:

Phototudes Photography and Eldorado Fashion Wear - showing 3 levels of 3D, a very powerful selling tool online.
http://www.irisize.com/demos/phototudes/Red_Skirt/Red_Skirt.html
http://www.irisize.com/demos/phototudes/Farmer_Girl/Farmer_Girl.html
http://www.irisize.com/demos/phototudes/Fire_Fighter/Fire_Fighter.html

Landau Ideal Diamonds - showing capability of seeing both the side-view and top view while rotating the ring. This was done with only 8 images.
http://www.virtualiris.com/Demos/Landau/2_level_3D.html



Virtual Iris, now the de-facto standard of 3D, Zoom and Measure

August 23, 2007 — Virtual Iris is very glad to announce it is no longer patent-pending. Having waited 3 years and having spent some very significant dollars. Virtual Iris was awarded it's extremely large patent, covering all aspects of zoom, measure and 3D. The process of displaying 3D's which is language non-specific. Our instant 3D creation process, including all the software and hardware processes involved, even as far as the basic concept of placing an object on a lazy suzan to take pictures around the object.

We are extremely pleased with the resultant patent, it covers all aspects of 3D, zooming and measure, as well as hardware and offline opportunites.

It also provides us the ability to come out of stealth mode in terms of some of the offerings we can now provide to customers.



Fits In Perfectly With Your Website And Customer

August 20, 2007 — Virtual Iris has shown it's capability to adjust it's interface to the demands of the customer. Allen Nazarian of West Side Whole Salers had very specific demands when it came to presenting his product online. Having been in the online industry so long one gets a feel for what's going to really get the customer's juices flowing. So, with features such as automatic zooming to half way on clicking the starting image, as well as being able to really customize the look and feel of the toolbar interface so it tied in with the company's website. This has taken online interactive website product presentation to a where it needs to be. The automatic zooming without having to launch a popup or another window, has taken care of the pop-up blocker issue so prevalent on the web today.

Live sample image below:
http://www.virtualiris.com/Demos/westside_wholesale/frontend.php



Multiple Zoomable Images On A Page. No Flash. No Java. Easy Implementation.

June 6, 2007 — Now you can get as many zooms as you like on images on a page. No waiting. No plugins. No Flash, Java or Quicktime required. Just by clicking on the image it becomes zoomable. It's contextual zoom allowing you to zoom into an item, and it allows you to see where you are in the context of the entire image. Just drag your mouse on the image to see any aspect of the zoom.

Implementation. Very easy with Virtual Iris. No backend database changes required. Virtual Iris helps you add some code to your webpages and you're done. It's that easy.

Superior Galleries, one of the largest coin resellers online, shows you how. This is a dynamic changing site, just look for a coin and click on it.
http://www.sgbh.com



Wow Customers by Adding Rich Media Elements to Your Website
By Melissa Campanelli

November 1, 2006 — Now that most of your customers have broadband, your site should offer rich media features such as zoom, virtual e-catalogs and dynamic color-swatching. It’s basically a must have for many retailers, especially those where touch and feel are critical to product conversion, says Sucharita Malpuru, a senior analyst at Forrester Research in Cambridge, Massachusetts. “Anyone in this space who doesn’t have features such as zoom and alternative view is seen as being really behind”.

A host of companies offer low-cost tools that make it easy to add rich media to your site. Virtual Iris (www.virtualiris.com) for one, sells software for enhancing pictures, e-mails, and websites with next-generation rich media elements. Prices range from free (for basic use of www.Irisize.com, it’s consumer community site, to monthly licensing fees of several thousand dollars for downloadable enterprise desktop products.

The article continues on, and can be read in its entirety in the November, 2006 issue of Entrepreneur magazine.



Boosts Interactivity and Selling Power of Images Online While Avoiding Traditional Rich Media Creation, Implementation and Performance Hurdles

LOS ANGELES, CA — February 1, 2005 — Virtual Iris, Inc. today introduced a software solution capable of rapidly transforming static online imagery into information-rich, interactive displays in minutes, with the dual goals of helping merchants sell more and consumers make online purchases with greater ease and confidence.
       “By showing more to consumers, anyone engaged in e-commerce will be able to sell more,” said it's Chief Executive Officer. “With Virtual Iris, shoppers can now pick up, rotate, examine, and zoom in on specific product features with unprecedented ‘real world’ feel, speed, and ease. The breakthrough on the ‘back end’ is that Virtual Iris provides online vendors and individual sellers the ability to create this functionality themselves in minutes for every product image on any site, banner, or email, without the overhead, capacity requirements, or performance degradation associated with existing imaging solutions. Virtual Iris provides this experience without requiring consumers to load any plug-in software at all.”

The “In-Store” Experience — Online, Instantly and Without Plug-ins

With “Irisized” images, consumers can shop online as if products are in their hands, zooming, moving and rotating them with the aid of a highly intuitive Touchpad or Toolbar. In addition, consumers can change the colors or patterns of images such as shoes and apparel; access text or close-up visual information about particular product features; and assess product dimensions with the drag of a mouse — the distance between armrests on a sofa, for example, or between front and rear fenders of an automobile. Virtual Iris also improves online buy flow — shoppers can instantly purchase an “Irisized” item from an image, email or banner ad in fewer clicks than typically required by online retail or auction sites. With no plug-ins required, “Irisized” images load instantaneously and can be viewed immediately on almost any computer.

To view a variety of Virtual Iris technology demonstrations, please visit www.virtualiris.com. To learn more about how Virtual Iris can benefit your own e-commerce strategy, contact Virtual Iris at (310) 403-7201 or sales@virtualiris.com.

About Virtual Iris

Founded in December 2003 and headquartered in Los Angeles, California, privately-held Virtual Iris enables businesses for the first time to automate the volume production and deployment of Rich Media, instantly transforming static digital images into dynamic, multi-dimensional product displays that stimulate increased sales, streamline the buying process and provide a visceral “in store” experience online. To learn more about Virtual Iris, please visit www.virtualiris.com.