FAQ

Virtual Iris is a web-based application that empowers you to design, create and track highly interactive rich media ads, web pages, microsites and more, easily and inexpensively.

2. What makes Virtual Iris unique?

Virtual Iris is unique in many ways. First of all, our easy to use web-application produces HTML-output. This HTML-output translates to unlimited rollover effects as well as SEO searchability.

Secondly, Virtual Iris’ proprietary patented layering structure allows for faster and more extensive loading of presentation components including flash, video, forms, and more.

The easy online access is another unique feature for users, who find its easy, drag and drop functionality a breeze – with no coding necessary.
Developers find Virtual Iris’ HTML-output unique because it is fully customizable, allowing for unrestricted creativity.

3. What kind of ads can I create with Virtual Iris?

The expandable ads you create can include effects and features like zoom, rollovers, Flash, 3-D rotation, claymation, video, data capture and branded games. You can layer these effects, creating banners inside banners, and pages within pages. The creative options are limitless.

4. Am I limited to the size and type of ad that I can create?

No. You have total flexibility as to the size and type of ad that you want to create. Check out the standard sizes recommended by IAB (http://www.iab.net/media/file/IAB-Ad-Unit-Guidelines-Update-20091029.pdf) for best practices.

5. How can Virtual Iris increase my click through rates?

Multiple levels and features translate to higher click-through rates. And a recent study shows that viewer engagement is critical when it comes to response. Thanks to their incredibly fast loading time, Virtual Iris-created ads ‘work harder’ than both static banner ads and traditional rich media ads.

6. What does the term “Combination Rich Media” mean?

We coined this phrase to represent Virtual Iris’ unique brand of rich media. Combination Rich Media represents the unlimited layers of effects that you can use in tandem when you create ads, webpages or microsites - think banners-inside-banners and pages-inside-pages. And it’s all SEO compatible.

7. Do you provide training?

Yes. We provide training for every new Virtual Iris client and we are available to support our customers via phone and email during regular business hours.

8. Is Virtual Iris for programmers or graphic designers only?

No. Virtual Iris was designed with ease-of-use in mind and can be used by anyone who is computer literate. Our drag-and-drop, WYSIWYG (what you see is what you get) functionality allows you to create engaging and effective ads, web pages, microsites and more, with ease. As long as your digital assets (video, Flash, images, etc.) are already created and ready to upload, creating a Virtual Iris ad is simple.

9. Can Virtual Iris host our digital assets?

Yes. For a nominal fee, we can host your digital assets (video, flash, images, etc.).

10. How long does it take to create an ad or web page using Virtual Iris?

Virtual Iris’ web-based application allows users to create rich media in minutes to hours versus days and weeks. We help you avoid outsourcing the creation of rich media to outside programmers and developers which typically takes lots of time and money.

11. Will the ads that I create using Virtual Iris be compliant with IAB (Interactive Advertising Bureau) standards?

It’s up to the ad’s creator to comply with IAB standards. You can familiarize yourself with the standards here: http://www.iab.net/media/file/IAB-Ad-Unit-Guidelines-Update-20091029.pdf

12. How does Virtual Iris work with tags?

Virtual Iris can output code as pure HTML that you can utilize within your own tags, or we can provide you with tags that either we can host or you can host.

13. Are Virtual Iris-created ads SEO compatible?

Yes. HTML-based Virtual Iris ads – even if they contain Flash – are optimized for SEO, unlike most traditional rich media ads.

14. How do I track my ad’s success rate?

Virtual Iris provides full tracking functionality available for every viewer interaction. And since our studies show that Virtual Iris-created rich media ads achieve better results than traditional rich media – with fewer exposures – you’ll definitely want to capture that data!

15. Can I test different campaigns?

Yes. The rate at which you can rapidly create and edit a Virtual Iris-created ad makes it extremely easy to test different concepts – and track every interaction as you do.

16. What platforms does Virtual Iris run on?

Mozilla Firefox, Internet Explorer 6 through the most current version, Chrome, and Safari for Mac, PC, iPad, iPhone, and Safari.

17. How does Flash integrate into a Virtual Iris-created ad?

Virtual Iris makes it fast and easy to load Flash components. And because Virtual Iris operates on an HTML core, all ads – even those that include Flash components – are SEO compatible (unlike traditional rich media).

18. Will viewers need plug-ins to view Virtual Iris-created ads? Can they be blocked?

No plug-ins are necessary; with Virtual Iris-created ads, you won’t risk losing viewers because of pesky requests for plug-in updates. Virtual Iris ads are also immune to corporate firewall restrictions and pop-up blockers due to its HTML core.

19. If I need support while working on the Virtual Iris platform, what do I do?

Just call or email us: we’re here to help.

20. What does Virtual Iris cost?

Our goal is to make Virtual Iris available to anyone who needs it. We customize pricing based on the type of business you fall into and the range of Virtual Iris tools you plan on using; we’ll work with you to find a pricing model that’s the right fit.

The fastest way to create and view Rich Media on the Internet.